The FairProxy journal

Practical guidance for your next trade fair.

GUIDE / 01

Attend a Moroccan fair without moving your whole team

Define your aim: find distributors, meet buyers or present a new range. Local representation works best when products can be explained with a clear brief.

GUIDE / 02

The product brief: a foundation for effective representation

Describe products, applications, customers and differentiators. Provide only verifiable references and certifications.

GUIDE / 03

After the fair: turn contacts into action

Transparently collect relevant contact details, needs, timing and an agreed next action. Avoid unnecessary personal data.